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Dear Supporter

As I’m sure you will now be aware Alaska Development Consultants have now submitted a planning application to Brighton & Hove City Council for our proposals to restore the Grade II* Listed Brighton Hippodrome and re-model the vibrant Dukes Lane.

The full and detailed submission followed the publication of an independent feasibility report, at the Council’s request, to review all possible alternative uses for the building, which included a theatre and casino. The report concluded that the current proposal, which centres on the eight screen cinema let to Vue with surrounding restaurant development, is the only viable and sustainable solution to safeguard the future of the building, bringing it back into a productive and publically accessible use.
The integrated scheme will also generate over 200 jobs and create a retail and leisure complex in the heart of the Brighton Lanes worth over £35million.

Positive discussions have been on-going with Brighton & Hove City Council and English Heritage over the past 18 months, and following a supportive reaction from the local public at last year’s Public Exhibition, a full planning application was submitted.
Detailed consultations have been held with the Regency Society, Brighton Society and The Theatre’s Trust, with their comments being used to inform an effective and suitable design. The project team has also had several detailed discussions with the Conservation Advisory Group.

The design team, which includes Brighton based Russ Drage Architects, Heritage & Conservation Consultant Richard Coleman, along with specialist consultants such as Locker & Riley, who were recently responsible for the award winning plaster restoration works at the London Hippodrome, has developed a unique design solution aimed at securing the long-term future of the much treasured Brighton Hippodrome.

The concept centres on a removable floor, inserted just below the existing balcony level within a fully restored main auditorium, designed to accommodate a stunning restaurant beneath the dome.

The existing basement levels will be utilised and extended to house a modern eight screen cinema below the new floor.
Lightweight ‘boxes’ containing the cinema auditoria will be installed without impacting upon the historic fabric of the building and within a rebuilt fly-tower, which are all fully reversible – ‘future-proofing’ the space to allow for future alternative uses within the building in years to come.

Hippodrome House and the existing foyer areas are to be converted into complimentary restaurant spaces.
Access will be from Middle Street, with further units being constructed as part of a new connection to Dukes Lane, improving the East-West connection through the Lanes and inviting increased public interaction with the Hippodrome.
New visual and physical links will maximise the public’s access to the restored property whilst the fully restored Hippodrome façade will revitalise Middle Street and surrounding areas.

The cinema space was snapped up immediately by Vue Entertainment, who will open an eight screen, high quality venue alongside four new restaurants. Discussions have begun with a number of potential restaurant operators through Alaska’s retail agents, Fawcett Mead of London, and interest in the units is extremely strong.

Alaska are very excited and proud of how the plans have developed through widespread collaboration and feel that the solution is one that all parties can be proud of.

The design team, led by Russ Drage Architects, has worked tirelessly to create a proposal that satisfies the extensive requirements involved with a scheme centred on such a well-loved, listed property like the Hippodrome.

However, despite this fantastic work by the project team, we still need your help before the planning application is determined by the council. Public opinion and support can have a massive impact on how the Council and its Members view an application, especially a major project involving a much loved heritage asset such as The Brighton Hippodrome Restoration & Dukes Lane Re-modelling Hippodrome.

We would be grateful if you could therefore write highlighting your support to Brighton & Hove City Council’s Planning Officer:

Adrian Smith
Planning Officer
Development Control
Brighton & Hove City Council
Room 333, Hove Town Hall
Norton Road, BN3 3BQ

adrian.smith@brighton-hove.gov.uk

The proposed development will not only safeguard the future of a fantastic old building for many generations to come, but also enhance the significant cultural and entertainment offer in this vibrant City.

Please don’t let another Brighton landmark go the same way as the Brighton Pier – your opinion will really count!

Kind regards and best wishes

Alaska Development Consultants

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